Performance and Statistics
Boost your results! Visualize your campaign performance from three angles:
Global: An overview of all your campaigns
Individual: Detailed insights for each campaign
Ad Level: The effectiveness of each creative
Campaign Performance
Key Data at a Glance
When you open a campaign, essential performance statistics appear at the top of your screen. This makes it easy to track results, allowing you to adjust your campaigns as needed. This data updates continuously.
Data | Explanation | Updates |
Amount | Total spent | Hourly |
Impressions | Number of times the ad was shown | Hourly |
Clicks | Number of times users clicked the ad | Hourly |
CTR (Click-Through Rate) | Percentage of users who clicked on the ad among those who saw it. Calculated as: Clicks/Impressions | Hourly |
Total Users | Number of unique users who saw the ad during the campaign | Daily |
Frequency | Average number of times a single user was exposed to the ad | Daily |
Visualizing Performance with Graphs
For easier analysis, your results are also presented visually in graphs.
For an overview of all your campaigns:
Check the Performance Summary in your dashboard's Campaigns section, located below your campaign list.For a detailed look at a single campaign:
Navigate to the Performance tab of the specific campaign.
The graphs in both locations are similar.
In the Summary section, switch between four tabs to view:
Impressions delivered
Clicks
Click-through rate (CTR)
Total amount spent
In the Device section, you will find:
Impressions delivered per device type
Corresponding percentages
The device breakdown shows the actual device our readers use (computer, tablet, phone, TV, etc.), not a split between our different editions (lapresse.ca, La Presse+, La Presse Mobile). This distinction is crucial as our website is accessible on various devices.
To see data for a specific timeframe, simply filter the graphs by period using the calendar icon.
Hover over any graph line to see daily results.
Ad Statistics
Within each campaign, data for individual ads is available in two places:
The Creatives tab
The Performance tab
Creatives Tab
This tab displays statistics per creative. Use this to quickly identify your most effective ads.
Performance Tab
In the Summary section of the Performance tab, enable Breakdown by creative to view each ad's statistics graphically. Hover over the graph line for daily results.
Detailed Video Statistics
Additional data for videos is available in the campaign's Performance tab.
Data | Explanation | Updates |
Completions | Number of viewers who watched the video to the end | Hourly |
Completion Rate (VCR) | Percentage of viewers who watched the entire video. Calculated as: (Number of 100% video views / Number of video starts) x 100 | Hourly |
Start | Number of times the video started playing | Hourly |
25% | Number of viewers who watched the first quarter of the video | Hourly |
50% | Number of viewers who watched half of the video | Hourly |
75% | Number of viewers who watched three-quarters of the video | Hourly |
100% | Number of viewers who watched the video to the end | Hourly |