Banner ads

Standard banners are published throughout the entire La Presse ecosystem (La Presse+, lapresse.ca, and mobile app).

Technical specifications

Formats

• 300 x 250 pixels (big box)

• 300 x 600 pixels (double big box)

File type  

• jpg, png, or gif (no HTML or HTML5, no audio or video)

Recommended file size

• 180 kb

• Atelier Direct will accept larger files (up to 965 kb for gif files and 2 mb for jpg and png) but will compress them.

Creatives with white or pale backgrounds must have a one-pixel border (#ccc recommended).

Best practices

To quickly capture readers’ interest:

• Keep your message short, punchy and easy to understand in just a few seconds.
  The message needs to be both informative and inspirational to maximize performance.

• Use a high-quality image without visual overload.

• Invite readers to click on the ad with a clear, short, and attractive call to action, ideally including an action verb. Avoid calls to action that are overly engaging (such as Prendre rendez-vous) or vague (such as Cliquez ici).

Please note that, to avoid any confusion for our readers, the use of the word article is not permitted. For example, calls to action such as Lire l’article or Consulter l’article are not authorized.

Upload Steps

Add a banner to your campaign in a few simple steps:

1. Click on + New Creative, available during the Creatives step of the Campaign Wizard or within the Creatives tab of an existing campaign (for more details, see the Adding creatives section).
   

2. Select Upload your Creative.
   

   

3. Choose a format.
   

   

   
   If the ad format you are looking for is not available, check the Campaign setup step in the Campaign Wizard to see which format has been selected.
   

4. Add the image you want to use. You can:

   • Upload an image from your computer by clicking the blue rectangle.

   • Drag and drop the image file directly into the rectangle.

   • Select an image from your previous uploads.
     

     

5. If you want to adjust and crop the image, click Edit image.
   

   

6. Click Next.
   

7. Add the required information in Details:

   • creative name

   • destination URL
     

     

     
     If you wish, you can add UTM parameters to your destination URL to identify the origin of the traffic generated by each creative and each campaign.
     

8. Click on Preview in La Presse to see how your ad will appear in our editions.
   

9. When you are done, select Complete.
   

10. Your new ad is then added to your campaign and submitted for approval.