Creatives
You can include as many creatives as you like in your campaign and add them at any time, even once the campaign has begun.
Creative types
Your campaign can contain only one of these creative types:
Standard Banners: 300x250 pixels (big box) and 300x600 pixels (double big box).
Videos: 16:9 format with a duration of 15 or 30 seconds
Integrated Native Formats: created directly on the Atelier Direct site
Adding creatives
You can add creatives at different times:
When creating a campaign
At the Creatives step of the Campaign Wizard, click on + New Creative.
In an existing campaign
Open the campaign, go to the Creatives tab, then click on + New Creative.
Depending on the type of creative chosen during the campaign configuration, the addition tool will offer you the choice to:
Build your creative: integrated native format.
Upload a creative:
Select from your library a creative that you have used before.
Creative statuses
All creatives are verified and approved by the administrator before being broadcast according to our Advertising approval policy.
Here is a description of their statuses:
Status | Description |
DRAFT | Statut initial si la campagne n’a pas encore été payée. |
UNDER REVIEW | Status displayed once the campaign is paid, or when adding a new creative to an already paid campaign. The creative is submitted for approval. |
ACTIVE | The creative is approved and ready to be broadcast. If a creative is reused from the library, it is automatically approved and moves to this status. |
REFUSED | The creative is not approved. The reason for the refusal is sent by email. |
PAUSED | Status of an active creative whose broadcast has been manually suspended. |
When does my campaign go live?
A campaign becomes LIVE when:
Its start date is reached.
And at least one creative is approved (ACTIVE status).
Pause and resume creatives
You can pause the delivery of an entire campaign or a specific creative at any time.
Pause a campaign
To suspend the delivery of all creatives in a campaign:
Navigate to the Campaigns section in the blue sidebar on the left.
Click on the campaign name to open it.
Select Pause from the campaign status drop-down menu.
Pause individual creatives
To suspend the delivery of a specific creative:
Navigate to the Campaigns section in the blue sidebar on the left.
Click on the campaign name to open it.
Select the Creatives tab.
Click on the Pause icon that appears when hovering over the ad row.
NOTE:
If you have re-used a creative for multiple campaigns, the creative will only be paused on the campaign you are pausing it from.
If all creatives in a campaign are paused, the campaign status will automatically become PAUSED as well.
Resume a paused campaign
To resume delivery for ACTIVE creatives in a PAUSED campaign:
Navigate to the Campaigns section in the blue sidebar on the left.
Click on the campaign name to open it.
Select Resume from the campaign status drop-down menu.
Resume paused creatives
To resume delivery of a specific PAUSED creative within an ACTIVE campaign:
Navigate to the Campaigns section in the blue sidebar on the left.
Click on the campaign name to open it.
Select the Creatives tab.
Click the Activate icon that appears when hovering over the ad row.
IMPORTANT
If the campaign is also PAUSED, you must reativate it for delivery to resume.