Audience segments (areas of interest)
Our 16 audience segments have been carefully curated by our data science experts so you can target groups of readers according to their areas of interest.
Note: this option is not available for video reserved via Atelier Direct.
 | Arts and Entertainment | Includes all themes related to arts and entertainment, such as culture, TV series, exhibitions and more. |
 | Automotive | Includes all automotive-related themes, such as new models, maintenance, electric vehicles and more. |
 | Business | Includes all business-related themes, such as entrepreneurship, commerce, leadership and more. |
 | Education | Includes all themes related to education, such as primary, secondary and higher education, pedagogy and more. |
 | Environment | Includes all themes related to the environment, such as sustainable development, renewable energies, recycling and more. |
 | Family | Includes all family-related themes, such as parenting, family activities, child development and more. |
 | Fashion and Beauty | Includes all themes related to fashion and beauty, such as trends, new products, skincare and more. |
 | Food | Includes all themes related to food, such as nutrition, recipes, gastronomy, wines and more. |
 | Health | Includes all health-related themes, such as stress management, medication, physical and mental well-being and more. |
 | Home and Real Estate | Includes all home related themes, such as renovations, buying and selling, landscaping, etc. |
 | Outdoors | Includes all themes related to the outdoors, such as camping, hiking, provincial parks, etc. |
 | Personal Finance | Includes all themes related to personal finance, such as savings, budgeting, financial planning and more. |
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| Includes all SMB-related themes, such as financing, growth, business management and more. |
 | Sports | Includes all sports-related themes, such as major leagues, athletes, Olympic sports and more. |
 | Technology | Includes all technology-related themes, such as new developments in technology, artificial intelligence, cybersecurity and more. |
 | Travel | Includes all travel-related themes, such as destinations, solo and family travel, cruises, etc. |
Commons questions
How are our audiences created?
Our editions are available free of charge to everyone. For several years, we have implemented technologies that allow us to track our users' reading journeys. We analyze the topics that interest them and the advertisements they engage with to create relevant audience segments for our advertisers.
Where will my advertisement be published?
By choosing an audience, you are not determining the placement of your advertisement, but rather the profile of the people who will see it. For example, with the Arts and Entertainment audience, your advertisement could be shown to a regular reader of our Arts section while they are consulting the Business section.