Geographical zones

Since La Presse is read across Quebec, it is important to define the geographical zone relevant to your advertising campaign. Depending on your needs, you may need to target a large area or focus on a very local level.

For example:

To promote an online store: Target the areas where you offer delivery by using the Predefined geographic targeting combinations.
To attract new customers to a restaurant: Target a more specific area using the Municipalities and neighbourhoods field.

If no selection is made, the entire province of Quebec will be targeted by default.

Important!

All selected zones are additive.

Consequently, when you want to target a specific zone, you should not also select Canada or the province of Quebec.

Conversely, to target a very large area like Canada or Quebec, it is not necessary to add individual regions or cities.

Predefined geographic targeting combinations

Targeting by predefined regions allows you to quickly and easily cover a large area. Simply check the desired zone(s) in the dropdown menu.

The following table details the coverage for each region:

Name	Area covered
Abitibi-Témiscamingue	Covers the main urban centers (Amos, Rouyn-Noranda, Val-d'Or, La Sarre) as well as rural and peripheral areas of Abitibi, Témiscamingue, and southern Jamésie (including Lebel-sur-Quévillon, Ville-Marie, Malartic, Senneterre, and surrounding municipalities).
Bas-Saint-Laurent	Covers the main urban centers of the region (Rimouski, Rivière-du-Loup, Matane, Amqui, La Pocatière) as well as the rural and coastal zones of the Bas-Saint-Laurent and the Matapédia Valley (including Trois-Pistoles, Témiscouata-sur-le-Lac, Le Bic, and surrounding municipalities).
Capitale Nationale	Covers the main urban and peri-urban centers of the region (Quebec City, Lévis, L’Ancienne-Lorette, La Malbaie, Baie-Saint-Paul) as well as the rural and forested zones of Portneuf, Jacques-Cartier, and Charlevoix (including Pont-Rouge, Sainte-Catherine-de-la-Jacques-Cartier, Boischatel, Donnacona, and surrounding municipalities).
Centre-du-Québec	Covers the main industrial and urban hubs of the region (Drummondville, Victoriaville, Bécancour, Nicolet) as well as the rural and agricultural zones of Centre-du-Québec, Arthabaska, and l'Érable (including Warwick, Saint-Cyrille-de-Wendover, and surrounding municipalities extending toward Saint-Georges and Acton Vale).
Chaudière-Appalaches	Covers the main urban and manufacturing hubs of the region (Lévis, Saint-Georges, Thetford Mines, Sainte-Marie, Montmagny, Beauceville) as well as the rural and forested zones of Beauce, Les Etchemins, Bellechasse, and L'Islet (including Lac-Etchemin, Saint-Apollinaire, Saint-Jean-Port-Joli, and surrounding municipalities).
Côte-Nord	Covers the main industrial and port hubs of the region (Sept-Îles, Baie-Comeau, Port-Cartier) as well as the coastal zones and isolated communities of the Upper North Shore, Middle North Shore, and Lower North Shore (including Forestville, Havre-Saint-Pierre, Natashquan, and surrounding localities).
East of the Island of Montreal + Repentigny	Covers the Eastern sector of Montreal Island (Anjou, Rivière-des-Prairies–Pointe-aux-Trembles, Mercier–Hochelaga-Maisonneuve) and the Repentigny hub, as well as a peripheral belt including East Laval, Boucherville, Varennes, Terrebonne, and L'Assomption.
Estrie	Covers the main urban and service centers of the region (Sherbrooke, Magog, Coaticook, Val-des-Sources, Lac-Mégantic) as well as the rural, mountainous, and border zones of the Eastern Townships (including Windsor, Bromont, East Angus, Stanstead, and surrounding municipalities).
Gaspésie	Covers the main service and maritime hubs of the region (Gaspé, Grande-Rivière, Percé) as well as the coastal and rural zones of Haute-Gaspésie, Côte-de-Gaspé, and Baie-des-Chaleurs (including Sainte-Anne-des-Monts, Chandler, New Richmond, Maria, and surrounding municipalities).
Greater Montreal Area	Covers the entirety of Greater Montreal and its metropolitan area (Montreal, Laval, Longueuil, Terrebonne) including the North Shore (Lower Laurentians and Lanaudière up to L'Épiphanie) and South Shore (Roussillon, Vallée-du-Richelieu, and the Saint-Jean-sur-Richelieu basin), as well as the West Island and Vaudreuil-Soulanges sectors.
Greater Toronto Area	Covers the entirety of the Toronto metropolitan area (Toronto, Mississauga, Brampton) including municipalities in the Peel, Halton, and York regions (Vaughan, Markham, Oakville, Burlington) as well as the Durham region up to Oshawa and northern sectors like Caledon and Georgina.
Îles-de-la-Madeleine	Covers the entire archipelago of the Îles-de-la-Madeleines, including the sectors of Cap-aux-Meules, Fatima, Étang-du-Nord, Havre-aux-Maisons, Havre-Aubert, Grosse-Île, and Grande-Entrée.
Island of Montreal	Covers the city of Montreal as well as all municipalities of the West Island (Sainte-Anne-de-Bellevue, Baie-d'Urfé, Beaconsfield, Kirkland, Pointe-Claire, Dorval, and Dollard-des-Ormeaux).
Lanaudière	Covers the entire Lanaudière region, from the urban hubs of the North Shore (Terrebonne, Repentigny, Mascouche) to the northern forested limits of Haute-Matawinie (Saint-Michel-des-Saints), and from Saint-Lin-Laurentides in the west to Berthierville at the eastern end.
Laval	Covers the entire territory of the city of Laval (Jesus Island), extending from the western end at Laval-sur-le-Lac to the eastern tip at Saint-François, encompassing all central and peripheral neighbourhoods.
Mauricie	Covers the entire Mauricie region, from the urban hubs of Trois-Rivières and Shawinigan to the northern end of La Tuque, and extending from Louiseville in the west to the limits of Sainte-Anne-de-la-Pérade in the east.
Montérégie	Covers the entire Montérégie, from the urban hubs of the South Shore of Montreal (Longueuil, Brossard, Boucherville) to the regional centers of Granby, Saint-Hyacinthe, and Sorel-Tracy; extending from the western end at Hudson and Vaudreuil-Dorion to the limits of Bromont in the east, and down to the American border at the southern end (Farnham and the Saint-Jean-sur-Richelieu sector).
Montréal	Covers the entire city of Montreal and its boroughs, from the eastern end at Pointe-aux-Trembles to the western end at Sainte-Anne-de-Bellevue, including complete coverage of the North (Ahuntsic, Montreal-North, Rivière-des-Prairies), Downtown, and Southwest boroughs (Lachine, LaSalle, Verdun).
Nord-du-Québec	Covers the entire Nunavik, encompassing the fourteen northern villages located along the coasts of Hudson Bay, Hudson Strait, and Ungava Bay, from the northern end at Ivujivik to Kuujjuarapik in the south and Kuujjuaq in the east.
North Shore (Montreal)	Covers the entire North Shore crown of Montreal and the island of Laval, extending from the western end at Oka and Deux-Montagnes to the eastern end at Repentigny, and moving north to Sainte-Anne-des-Plaines and L'Épiphanie.
Ottawa Surrounding Areas	Covers the entire territory of the City of Ottawa, from the urban core of downtown and Glebe to the suburbs of Kanata, Nepean, and Orléans, including peripheral rural zones from the western end at Arnprior to the eastern end at Cumberland.
Outaouais	Covers the entire Outaouais region, from the urban hub of Gatineau to the territories of Haute-Gaspésie in Maniwaki, extending from the western end of L'Isle-aux-Allumettes (Pontiac) to Petite-Nation in the east, including the Chelsea sector and the surrounding hill zones.
South Shore (Montreal)	Covers the entire South Shore of Montreal, from the urban hubs of Longueuil and Brossard to the limits of Verchères in the northeast and Châteauguay in the west, including a strategic extension south to Saint-Jean-sur-Richelieu.
Saguenay–Lac-Saint-Jean	Covers the entire Saguenay–Lac-Saint-Jean region, from the urban hub of Saguenay (Chicoutimi, Jonquière, La Baie) to the towns surrounding Lac-Saint-Jean (Roberval, Saint-Félicien, Dolbeau-Mistassini), including complete coverage of the forested and resort territories extending from Petit-Saguenay in the east to L'Étape in the south.
West Island + Vaudreuil-Dorion	Covers the entire West Island (Ouest de l'île de Montréal) and the Vaudreuil-Soulanges sector, including the municipalities of Dorval, Pointe-Claire, Kirkland, Dollard-des-Ormeaux, and Pierrefonds-Roxboro, as well as the hubs of L'Île-Perrot, Pincourt, and Vaudreuil-Dorion; extending from L'Île-Bizard in the north to Sainte-Anne-de-Bellevue at the western end.

Municipalities and neighbourhoods

Targeting by cities and municipalities offers greater precision than targeting by regions. Certain neighbourhoods can also be covered. Simply enter the name of the desired location in the search field.

The Municipalities and neighbourhoods field also allows targeting by postal codes using the first 3 characters (the Forward Sortation Area). This method allows for extremely precise targeting, though it may limit available inventory.

Commons questions

What is the difference between Montreal (City) and Montreal (Municipality)?

Montreal (City): This targeting corresponds to the administrative limits of the City of Montreal. It includes the 19 boroughs (Ahuntsic-Cartierville, Anjou, Côte-des-Neiges–Notre-Dame-de-Grâce, Lachine, LaSalle, Le Plateau-Mont-Royal, Le Sud-Ouest, L’Île-Bizard–Sainte-Geneviève, Mercier–Hochelaga-Maisonneuve, Montréal-Nord, Outremont, Pierrefonds-Roxboro, Rivière-des-Prairies–Pointe-aux-Trembles, Rosemont–La Petite-Patrie, Saint-Laurent, Saint-Léonard, Verdun, Ville-Marie and Villeray–Saint-Michel–Parc-Extension) and excludes other independent cities located on Montreal Island.
Montreal (Municipality): This targeting is broader. It corresponds to the entire Island of Montreal, including the 19 boroughs and the 15 linked cities (Baie-D’Urfé, Beaconsfield, Côte-Saint-Luc, Dollard-Des Ormeaux, Dorval, Hampstead, Kirkland, L'Île-Dorval, Montréal-Est, Montréal-Ouest, Mont-Royal, Pointe-Claire, Sainte-Anne-de-Bellevue, Senneville and Westmount).

Why can't I see a specific city?

Check spelling: You can enter 3 consecutive letters of the name to see suggestions.
Avoid abbreviations: Ensure you write "Saint" or "Sainte" in full, as "St" and "Ste" are not recognized.
Geographic zone: The city must be located within the province of Quebec.

Why don't some neighbourhoods appear?

Check the spelling first (see previous question). If the name is correct, it is possible that traffic volume for that specific zone is too low to allow targeting.

In this case, we recommend slightly widening your zone or entering several surrounding postal codes.

Why is there no inventory available for certain postal codes?

Some postal code areas do not have a sufficient number of users. To guarantee data privacy and prevent the identification of specific individuals, these sectors cannot be targeted individually.

Try expanding to a neighbourhood or city level instead.

Can we target by radius?

This option is currently not available on Atelier Direct.